Branding that gives your business a clearer and more recognisable identity
KF:D helps businesses develop clear, professional brands that work consistently across logos, printed material, websites, advertising, signage and digital content. Whether you are creating a new business, refreshing an existing identity or bringing an inconsistent brand back under control, we can help.
A brand should make your business easier to recognise and understand
Branding is more than a logo. It is the combination of visual identity, tone, typography, colour, imagery and communication that helps people recognise your business and understand what it represents. A strong brand creates consistency and gives every piece of marketing a clearer starting point.
A visual identity built around the character of your business
We create brand identities that give businesses a professional and recognisable visual direction. The work begins with understanding the organisation, its audience, its market and how the identity will need to be used.
The result should feel appropriate to the business rather than following a short-lived design trend. It should also be practical enough to work across everything from a website and brochure to a social graphic, sign or vehicle.
- New business and organisation identities
- Brand positioning and visual direction
- Logo design and supporting logo variations
- Colour palette development
- Typography selection and hierarchy
- Image and illustration direction
- Supporting graphic elements
- Brand application across print and digital
A practical identity system
The brand should work in everyday situations, not only in a presentation. We consider how it will appear at different sizes, in different formats and across real marketing material.
Logo design that is distinctive, usable and appropriate
A good logo should be recognisable without relying on unnecessary detail. It needs to work in colour and black and white, at small sizes and large sizes, and across print, screens, signage and social media.
We develop logo ideas around the business rather than using generic symbols or fashionable effects. The final identity is supplied in the formats needed for professional use.
- Primary logo design
- Alternative and secondary logo layouts
- Icon, symbol or monogram development
- Colour and monochrome versions
- Horizontal and stacked variations
- Social media profile versions
- Vector artwork for print and signage
- Web-ready logo files
Correct files included
Finished logos can be supplied in suitable vector, print and digital formats so the identity can be reproduced properly by printers, signmakers, web designers and other suppliers.
Your brand may need refining rather than replacing
Rebranding does not always mean discarding everything that already exists. A familiar logo may still have value but need better typography, clearer colours, improved artwork or a more consistent system around it. We can review what is worth keeping and develop the identity without losing useful recognition.
Bring an outdated or inconsistent identity back under control
Businesses often develop gradually, with different versions of logos, colours and marketing material appearing over time. The result can be an identity that no longer reflects the quality of the organisation or looks different wherever it appears.
We can refine the existing identity, modernise it carefully and create a more coherent visual system for future use.
- Review of the existing identity
- Logo refinement and redrawing
- Typography and colour updates
- Removal of outdated effects or unnecessary detail
- Improved logo variations and file formats
- Development of a clearer visual system
- Updated stationery and marketing material
- Rollout across websites and digital channels
Evolution rather than change for its own sake
Where an established identity still has recognition and value, we can strengthen it rather than introducing a completely unrelated replacement.
Clear guidance for using the brand consistently
Brand guidelines help staff, designers, printers and other suppliers understand how the visual identity should be used. The level of detail can range from a concise logo guide to a more complete document covering the wider identity system.
- Primary and secondary logo usage
- Clear space and minimum sizes
- Correct and incorrect logo use
- Brand colour specifications
- Typography and hierarchy
- Photography and imagery direction
- Graphic elements and layout examples
- Print, digital and social applications
Useful rather than overcomplicated
Guidelines should make the identity easier to use. We create documents that are proportionate to the organisation and practical for the people who will work with them.
A brand becomes valuable when it is used consistently
Once the identity is established, we can apply it across the materials people actually encounter. This helps the business feel connected rather than presenting a different visual style on every brochure, advert, social post or website page.
Consistent design across every customer touchpoint
KF:D can take the approved identity and apply it across the material your business needs. Because we also provide graphic design, website design and marketing support, the rollout can be managed as one connected project.
- Business stationery
- Brochures and sales literature
- Presentation and document templates
- Advertising and campaign material
- Social media graphics
- Email campaign design
- Website design and digital assets
- Exhibitions, signage and large-format graphics
- Vehicle and environmental graphics
- Internal communications and branded documents
Explore our graphic design services and website design services.
One identity, properly connected
Managing the identity across print and digital helps prevent inconsistencies and reduces the need for every supplier to reinterpret the brand from scratch.
Not sure whether your identity needs a complete rebrand?
We can review the current logo, artwork files, colours, typography and marketing material to identify where the real problems are. Sometimes the solution is a new identity; in other cases, better artwork, clearer rules and more consistent application are enough.
Branding backed by practical design experience
Established in 1990, KF:D combines brand identity experience with graphic design, print, websites, marketing and ongoing creative support.
Established experience
We have developed and applied identities across decades of changing design and production, from traditional artwork and print through to websites, digital campaigns, social media and video.
Designed for real use
We consider how the identity will work across everyday formats, helping avoid branding that looks impressive in a presentation but fails when it reaches print, signage or digital use.
Joined-up creative support
The brand can be developed and rolled out across brochures, websites, exhibitions, advertising, email campaigns, social media and other business communications.
A straightforward branding process
We keep the project practical and organised, with clear stages from understanding the business through to finished artwork and rollout.
Understand the business
We discuss the organisation, its audience, competitors, character, future direction and how the finished identity will need to be used.
Develop the identity
We explore the visual direction, develop the logo and supporting elements, and refine the selected approach through discussion and feedback.
Prepare and apply
Once approved, we prepare the finished files, create any required guidelines and apply the identity across the agreed print and digital material.
Common questions about branding and logo design
Practical answers for businesses considering a new identity, rebrand or more consistent visual direction.
What is included in a brand identity?
A brand identity can include the logo, colour palette, typography, supporting graphics, imagery direction and guidance for applying the identity across print and digital material.
Do you design logos for new businesses?
Yes. We can create a new logo and visual identity for a start-up, established business, organisation, service or product.
Can you improve our existing logo?
Yes. We can review and refine an existing logo, redraw poor-quality artwork, update typography and colours, and create more useful variations and file formats.
Will we receive the original logo files?
Yes. Approved logo artwork can be supplied in appropriate vector, print and digital formats, together with the required colour and layout variations.
Do we need brand guidelines?
Guidelines are useful when several staff members or suppliers use the identity. They help prevent incorrect colours, distorted logos, inconsistent typography and other problems.
Can you apply the branding to our website and marketing material?
Yes. KF:D can apply the identity across websites, brochures, stationery, advertising, exhibitions, signage, email campaigns, social media and other business communications.
Does your business need a clearer and more consistent identity?
Whether you need a new logo, a complete brand identity, a careful refresh or help applying an existing brand more consistently, talk to KF:D about the most practical next step.
Contact KF:D