Practical marketing support that keeps your business visible
KF:D helps businesses plan, design and deliver marketing across advertising, email, social media, print and digital channels. Whether you need support for a single campaign or dependable creative help throughout the year, we can provide a practical extension of your team.
Marketing should give people a clear reason to notice your business
Effective marketing brings together the right message, visual design, audience and method of delivery. We help businesses create clear and consistent campaigns rather than producing disconnected pieces of content that do not support a wider objective.
Campaigns built around a clear message and objective
A campaign works best when the message, visual style and delivery channels are considered together. We help establish what needs to be communicated, who needs to see it and which materials will be required.
This might involve launching a service, promoting an event, increasing awareness, supporting sales activity or maintaining regular communication with existing customers.
- Campaign ideas and creative direction
- Audience and message planning
- Campaign names, headlines and themes
- Print and digital campaign assets
- Advertising layouts and promotional material
- Email and social media content
- Campaign landing pages
- Coordinated rollout across different channels
A joined-up campaign
We can create a coordinated set of materials so the campaign looks and sounds connected wherever customers encounter it.
Advertising that communicates quickly and clearly
Advertising usually has limited space and only a short time to attract attention. We create clear layouts, stronger headlines and visual material that supports the message without unnecessary clutter.
We can work within established brand guidelines or develop a campaign style that complements the wider identity of the business.
- Print advertisements
- Magazine and newspaper advertising
- Digital display advertisements
- Social media advertising graphics
- Posters, flyers and promotional leaflets
- Direct mail and campaign literature
- Outdoor and large-format advertising
- Artwork preparation for publishers and suppliers
Designed for the format
We prepare artwork around the dimensions, technical requirements and viewing conditions of the final advertisement.
Stay in contact with customers through well-planned email campaigns
Email marketing provides a direct way to promote services, share news, distribute useful information and encourage customers to return to your website. We can help with campaign design, content, preparation, sending and review of the results.
Email campaigns that are clear, consistent and measurable
We create email campaigns that reflect the brand, work across desktop and mobile screens and give recipients a clear reason to click through.
Support can range from designing a single campaign to managing regular sends and helping interpret opens, clicks, website visits, unsubscribes and bounced addresses.
- Email campaign design
- E-shot layout and build
- Campaign headlines and content support
- Mobile-friendly email layouts
- Links and campaign landing pages
- Mailing-list preparation and segmentation
- Campaign testing and sending support
- Results reporting and list-update information
More than an attractive email
We consider the subject line, message, call to action, landing page and how the campaign results will be reviewed afterwards.
Digital content that remains consistent with your business
Social media and digital content should feel like part of the same organisation as your website, brochures and other marketing material. We create adaptable assets that can be used across different channels without losing brand consistency.
Content can be created for individual announcements or developed as a coordinated set for a wider campaign.
- Social media campaign graphics
- LinkedIn, Facebook and Instagram content
- Branded post templates
- Event and promotional graphics
- Recruitment and announcement posts
- Website banners and campaign graphics
- Google Business Profile content support
- Short-form video and animated content
Designed as a recognisable set
Campaign assets can be supplied in coordinated formats for social media, websites, email campaigns and online advertising.
Give your marketing somewhere useful to lead people
Advertising and email campaigns are more effective when visitors arrive on a page that continues the same message. We can create landing pages for services, events, promotions and lead-generation campaigns, with clear content, calls to action and enquiry routes.
Explore our web design services and WordPress website design.
A dependable creative resource when your business needs it
Not every business needs a full in-house marketing department, but many need regular access to experienced design and campaign support. KF:D can assist with planned activity and everyday marketing requirements throughout the year.
This provides continuity across campaigns and reduces the need to brief a different supplier every time something needs producing.
- Regular marketing and creative support
- Campaign planning and rollout
- Advertising and promotional artwork
- Email campaigns and results reporting
- Social media and digital content
- Website updates and landing pages
- Brochures, flyers and sales literature
- Coordination with printers and media suppliers
An extension of your team
We can work with business owners, internal marketing teams and external suppliers to keep activity moving and maintain a consistent standard.
Marketing supported by branding, graphic design and websites
Because KF:D provides connected creative services, campaigns can be developed across different formats without losing consistency. We can support the work through branding, graphic design, website design and ongoing digital content.
Practical marketing backed by established creative experience
Established in 1990, KF:D combines marketing support with graphic design, branding, websites, print production and digital content.
Joined-up support
Campaign ideas can be developed across advertising, email, social media, websites and printed material as one connected project.
Creative and practical
We consider how materials will be produced, delivered and used, not simply how they look during the design stage.
Ongoing relationships
Many clients use KF:D as a dependable long-term creative resource for regular campaigns, updates and everyday marketing requirements.
A straightforward approach to marketing support
The exact process depends on the project, but the work is kept organised around clear objectives, agreed materials and practical delivery.
Understand the objective
We establish what needs to be promoted, who the audience is and what action the campaign should encourage.
Create the campaign
We develop the message, visual direction and required assets across the agreed print and digital channels.
Deliver and review
We prepare the finished material, support the rollout and review the available results so future activity can be improved.
Common questions about working with KF:D
Practical answers for businesses considering campaign support or regular outsourced marketing help.
What types of marketing support do you provide?
We help with advertising, email campaigns, social media graphics, campaign literature, digital content, landing pages and ongoing creative support.
Can you help with a single campaign?
Yes. We can support one-off campaigns, launches, events, promotions or announcements without requiring an ongoing agreement.
Do you provide ongoing marketing support?
Yes. We work with businesses that need regular access to design, advertising, email, digital and website support throughout the year.
Can you design and send email campaigns?
Yes. We can help with campaign design, content, preparation, testing, sending and reporting on the available results.
Can you work with our existing branding?
Yes. We can work within established brand guidelines or develop a campaign style that remains consistent with the existing identity.
Can you create a landing page for the campaign?
Yes. We can design and build campaign landing pages with clear content, calls to action and enquiry routes.
Need practical marketing and creative support?
Whether you are planning a campaign, preparing an email, advertising a service or looking for dependable ongoing help, talk to KF:D about the most practical next step.
Contact KF:D